Journey and Insights in Music Background and Early InfluencesLamsh SA’s passion for music began long before his introduction to hip-hop. His early exposure to kwaito music, played frequently by his uncles, sparked his initial interest. Although he did not understand the lyrics at the time, his personal experiences and observations of others’ stories fueled his desire to express himself through music. This journey led him to discover Spaza, inspiring him to pursue music actively.
nitial Recording ExperienceIn 2012, Lamsh SA recorded his first songs with his crew, “Heartbeatz.” The energy and camaraderie within the group were pivotal in their creative process. Despite technical setbacks, such as losing two recorded songs due to computer crashes, the team persevered. Ten months later, they successfully recorded “Mojo Kanjani,” a track inspired by Pro Kid. The recording session began at 11:00 AM, with Lamsh SA creating the beat and Bravo co-producing. The session concluded efficiently by 12:00 PM.
Creative Process and ChallengesLamsh SA emphasizes the importance of energy and hard work in music production. He notes that understanding both local and international audiences is crucial, as catering to a broader audience can sometimes alienate local fans. His creative process primarily involves making beats and developing ideas during production, although he acknowledges that this can be a lengthy process.
Industry Observations and Personal OpinionsLamsh SA believes that a significant challenge in the music industry is the lack of research and understanding about one’s career. Many artists focus solely on recording and releasing music without considering the broader aspects of their profession. He highlights the importance of paying attention to even the smallest details in the industry
Lamsh SA’s journey in music production is marked by early influences, perseverance through challenges, and a deep understanding of the creative process. His insights into the industry underscore the importance of hard work, research, and balancing audience expectations.