Unathi Gotyana, better Machasa, has emerged as a force to be reckoned with in South Africa’s music industry. Hailing from Gqheberha, this rapper and producer has captivated audiences with his bold personality, unique style, and undeniable talent. Known for his isiXhosa urban slang, knife-wielding stage presence, gwinya-eating charm, and almost-always shirtless confidence, Gaffii is redefining what it means to be a rockstar.The year 2022 marked the arrival of this rising star, whose calculated moves and innovative approach to music quickly earned him a loyal fanbase. Gaffii’s journey began with live Facebook sessions, where he shared behind-the-scenes glimpses of his studio sessions. These snippets, featuring unreleased tracks like the highly anticipated “HAMBO THENGI DRINK+,” created a buzz that solidified his influence even before he officially released a single.Gaffii’s unapologetic embrace of his body and style has made him a symbol of body positivity for young black plus-sized men in the Bay area. His iconic statement, *“Ndiyawu’thanda umzimba wam, ubayi sdudla yi fashion!”* (I love my body; being plus-sized is fashionable!), resonated deeply, turning him into a cultural icon.His debut single, “ESHE,” showcased his exceptional production skills, clever bars, and effortless flow, giving birth to what fans now call the “Machasa effect.” The music video, directed by Azi Dladla, embraced a proudly-kasi aesthetic, further cementing his authenticity. By rapping in isiXhosa, Gaffii connects with his audience through the contemporary slang spoken by many in the Eastern and Western Cape, making his music both relatable and groundbreaking.Collaborations with artists like Bravo Le Roux and Bhut’Legend have expanded his reach, with performances across the province, including King Williams Town and Cape Town. Gaffii Machasa’s rise is a testament to his originality, resilience, and ability to resonate with a generation hungry for representation and authenticity.
Unathi Gotyana: Gaffii Machasa’s Meteoric Rise in Gqheberha’s Music SceneGqheberha, South Africa.
