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22-Year-Old South African Musician Alter Kay Poised to Redefine the IndustryCape Town—Kwazi Titi, better known by his stage name Alter Kay, is rapidly establishing himself as a transformative figure in the music world.

Hailing from Butterworth in the Eastern Cape, the 22-year-old songwriter and genre-defying versatility. With a sound rooted in Hip Hop, R&B, Bounce, and Afrobeats, Alter Kay seamlessly blends English and isiXhosa in his music, captivating audiences both locally and internationally, with fans emerging in countries like Nigeria, the UK, and the USA. His name has recently gained prominence across various media platforms.Alter Kay’s journey began humbly at the age of 13 when he first ventured into music. Growing up in a neighborhood that lacked support for local artists, he faced significant challenges, including ridicule for his musical pursuits. “Dreaming big was tough,” he admitted, reflecting on those early struggles. However, his move to Johannesburg proved to be a turning point, as the city’s vibrant hip-hop culture reignited his belief in his potential. With relentless dedication, Alter Kay’s music broke through barriers, earning him the recognition he long deserved.Born on October 3, 2001, in Queenstown and raised in Butterworth, Alter Kay comes from a family of educators, with his mother also a choir conductor. A quiet yet active child, he expressed a love for music, dance, art, and soccer from an early age. Even his mother was surprised to learn of his passion for dance, given his reserved nature. Alter Kay completed his matric at Butterworth High School before embarking on his musical career under the name King Kay. Later rebranding to Alter Kay, he released the mixtape *Self Conscious*, which garnered local attention and signaled the start of his rise to fame.His artistry has been shaped by icons such as Kanye West, Eminem, Drake, Chris Brown, Kendrick Lamar, and Michael Jackson. At just 17, Alter Kay became a brand ambassador for Tenza Beach, while his single *Wide Awake* received radio airplay in the U.S. on Mixxwire. Another pivotal moment came with the release of *Offload*, which charted on Soundcloud’s “New & Hot: Hip Hop & Rap” at number 35 and on “All Genres” at number 36. The track also gained airplay on numerous stations, including Greenhitz FM.In 2019, Alter Kay’s growing influence was recognized with nominations at the Mbashe Youth Music Awards and the SADMA Awards. His single *So Much Love*, featuring Anathi K, achieved his highest charting success, reaching number 9 on Soundcloud’s “New & Hot: Hip Hop & Rap” and spending seven days on the charts. This fan favorite became his most-played track on radio and cemented his status as a rising star.Alter Kay’s discography also includes *The Drill*, which made waves on Soundcloud charts, and his collaborations and features have continued to broaden his reach. In early 2020, he was featured in a Bloggerelite 90djbase article in Nigeria, and by mid-year, he was crowned Artist of Art.With his captivating style and growing acclaim, Kwazi Titi, a.k.a. Alter Kay, is set to change the face of the South African music industry. Don’t miss the chance to stream his groundbreaking work on platforms like Soundcloud and witness his journey firsthand as he shapes the future of music.

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